How to Automate Online Photo Print Sales? 

Nowadays, ordering photo prints via the Internet has become a part of everyday life, and consumers are increasingly unlikely to opt for printing photos at physical locations. Providing customers with the ability to order the photo prints online is crucial to maintaining the level of services expected by customers from printing houses.

However, selling photo prints online presents some challenges.

Customers ordering digital photo printing expect the option to choose from various sizes and several types of photo paper. They desire that the creator enables them to crop uploaded photos in any way. Moreover, additional features for personalizing photo prints, such as adding cliparts and extra text, or having photos printed in the form of polaroids with the custom background, serve as additional incentive for customers to choose your printing house for their order fulfillment. Manual processing and preparing files for printing  can be time-consuming and may lead to misunderstandings, resulting in subsequent complaints about the printouts.

Many online print houses wonder how to improve the process of fulfilling photo print orders and avoid unnecessary mistakes. The solution to this problem is remarkably simple – automation!

How does the automated process of selling prints using the Antigro Designer creator work?

With Antigro Designer, you can offer your customers a print customizer available in both the desktop and mobile versions. This tool allows them to add and edit photos for printing. You have the flexibility to configure the available options for the sizes and types of supported photo formats and provide customers with selected options for photo prints personalization.

After uploading a set of photos, editing them in the creator, and approving the prepared projects, the customer placing an order in your store is redirected to payment. After paying for the order, Antigro Designer, thanks to the API integration, receives information about the specifications of the prints created by your customer from your online store, including the type of paper to be used for printing. Typically, printing houses offer customers a choice between two options: matte and glossy paper.

With Antigro Designer, you can offer your customers a print customizer available in both the desktop and mobile versions. This tool allows them to add and edit photos for printing. You have the flexibility to configure the available options for the sizes and types of supported photo formats and provide customers with selected options for photo prints personalization.

The next step, which takes place automatically after receiving information about the approval and payment for the order, is the preparation of files for printing. The system generates print-ready files that are packaged in ZIP format, and their names contain information readable by the printing machines. An example name of a ZIP file sent by the system to an FTP server is: 1234_10x15_120_mat.zip. It consists of the order number, dimensions, the number of prints, and the type of paper to be used. 

Subsequently, using a tool that automatically downloads print files from the FTP server, the ZIP file is placed in a hot folder, initiating the process of printing photo prints. The printing machine reads all the necessary information to correctly print the file, unpacks the ZIP file, and proceeds with printing. This straightforward process ensures that photo prints ordered by the customer are automatically produced, eliminating the necessity for a print shop employee to be involved in the process.

Companies highly appreciate this solution provided by Antigro Designer, as it fully automates the tedious process of editing photo prints. This ensures benefits for both customers and printing houses, resulting in complete satisfaction with order processing. Customers have the opportunity to create perfect photo prints using the user-friendly system and to edit photo prints designs in a way that they fully meet their expectations. On the other hand, printers experience improved efficiency in ready-to-print file preparation, allowing them to focus entirely on the efficient implementation of orders and the creation of the highest quality prints.

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