Case Study - Myikona & Antigro Designer
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About myikona
Myikona is a Greek company that is part of the Digital Publication Group – the largest producer of personalized photographic and printing products in the Balkans – whose goal is to help create a better world by giving people the opportunity to share and preserve the most beautiful moments of their lives. Its mission is to deepen human relationships by offering the highest-quality personalized photographic products, such as photobooks, produced using technologies including embossing as well as spot and full UV finishing.
With 40 years of experience in the printing industry, the company has already printed hundreds of thousands of photobooks and supports both amateur and professional photographers, placing customer satisfaction at the heart of everything it does. Myikona is the leader in personalized products in the Greek market, with an estimated 90-95% market coverage in this niche, and thanks to the Group’s recent investments in Central Europe, it continues to strengthen its position and aims to become one of the industry leaders across Europe.
THE Challenge
As a company serving nearly the entire Greek market in the personalized products segment, Myikona needed a reliable personalization tool that would enable continued, dynamic growth, increase sales, and reduce manual work. At the same time, they were looking for a solution that would not narrow their offering but instead would allow them to quickly launch new business lines and shorten time to market in order to maintain a dynamic pace of growth. During FESPA in May 2025, Myikona discovered Antigro Designer, and from that point on both sides began planning a strategy to implement new product offerings together in Q3 and Q4.
THE solution
Speed was critical for us: we discovered Antigro Designer at FESPA in May 2025, and by July we had made the final decision and immediately kicked off the implementation. The first product went live on our website right after the summer holidays, which allowed us to be perfectly prepared for the peak season.
The implementation of Antigro Designer at Myikona was completed on a short, clearly structured timeline. Initial discussions began in May 2025, and in July 2025 the company made the decision to proceed and immediately started the implementation work, focusing on preparing test products and integrating systems via API. The integration was carried out efficiently thanks to ongoing support from a dedicated Antigro Designer account manager who responded quickly to technical questions. As a result, the first product was launched on Myikona’s website in early October, allowing the company to bring the new offering to market in time for the peak sales season.
From a technical standpoint, the integration was very smooth: we connected via the API, and the documentation was clear and straightforward, so the work progressed quickly. On top of that, we had a dedicated account manager who responded to our integration questions almost instantly, which made the whole process stress-free.
I’ve never had the experience of working with an external company or team that operates as fast as Antigro. They respond immediately and deliver on our needs without delay, and we stay in constant contact throughout the project. In critical moments we jump on daily calls, and during less intensive phases we move to weekly check-ins, which means everything stays under control. Before we receive files for testing on our side, they thoroughly test everything on their end, which gives us real stability and confidence.
The Result
Antigro Designer print customizer is available to Myikona customers on both desktop and mobile, directly through the company’s online store. The first configured product was personalized magnets, and additional items were then added gradually, expanding the range step by step. One of the best-selling new products turned out to be socks with cut-out faces, which performed exceptionally well during the high season, enriched the assortment, increased sales, and helped build brand recognition among new customers. At peak times, the tool handled several hundred orders per day. Today, around 100 products are configured, and more are being added on an ongoing basis.
Right away, it became a major stress test for the system, because the peak season started immediately after the rollout. Even under heavy traffic and a high volume of orders, everything ran smoothly and reliably. During the high season, 100% of the files were generated within the expected timeframe, with no errors, and the tool performed exceptionally well when it mattered most.
Implementing Antigro Designer enabled Myikona to quickly expand beyond its core offering, such as mugs, storybooks and magnets, by introducing new products, including Christmas ornaments with cut-out faces, custom socks with cut-out faces, custom pillows, a calendarium lamp, a body cutout lamp, as well as by scaling custom-shape products and AI-powered solutions. Antigro’s AI features enabled Myikona to refresh and repackage existing products into entirely new collections using custom templates. These collections, supported by marketing creatives that differed from their usual approach, ultimately attracted a new type of customer.
From the perspective of our graphics team, this has been a major positive change. The files we receive from Antigro Designer are consistent and immediately print-ready, with no need for manual fixes or additional work. As a result, we have significantly less operational workload, and order fulfillment is faster, because as soon as a customer places an order, the print-ready files go straight into production. We also really appreciate the potential to develop new, creative AI-powered products, for example ornaments featuring a cartoon effect face generated from a photo, which opens up entirely new possibilities for our offering.
According to Myikona’s analysis, these new offerings attracted a new customer segment, including people who made their first-ever purchase from the store, which translated directly into more customers and increased revenue. As a result, the company generated additional revenue that accounts for 6% of total sales. In addition, expanding the product range strengthened the brand’s visibility, boosting brand recognition among new audiences.
Future Plans
We’re happy that implementing Antigro Designer has delivered such fast, tangible results – sales are growing, and our team has far less manual work because print-ready files go straight into production. What excites us most is that we’re working with Antigro in a truly dynamic way and are already planning further rollouts to make even better use of the tool’s full potential and keep expanding our offering at the pace the market expects.
