The basic options available for creating personalized pillows involve products in default shapes. In such scenarios, customization possibilities are limited to changing text, colors, or filling in available templates with photos, employing cropping and additional photo filters. Although these options are interesting, they are increasingly becoming insufficient for consumers accustomed to such capabilities, who now expect more varied and intriguing customization options from printers. 

To provide your customers with greater possibilities and further distinguish your products from those offered by other companies, taking advantage of the opportunities presented by the latest AI technologies is worthwhile. Custom face pillows represent a very unique option that is becoming increasingly popular among personalized product enthusiasts. Given that creating such advanced customizations and consulting with clients on details can be very time-consuming and, thus, unprofitable, the most convenient and efficient option for producing such products is to use available technologies that streamline the project creation process and ensure files are correctly prepared for product printing. The Antigro Designer Print Customizer offers you the opportunity to provide your customers with templates in default shapes, which can be enhanced with a photo depicting the face of a chosen person or animal. Additionally, it is beneficial to offer your customers the choice between a single-sided and a double-sided pillow option. With Antigro Designer, this process is exceptionally simple because, based on the customer’s choice, the system automatically prepares files for printing a single-sided pillow or adds a mirrored version to facilitate easy production of a double-sided version. 

It’s impossible to predict all the possible shapes of pillows that customers might order, leading many companies to wonder how to create a price list for such a diverse product. A common approach is manually appraising each project, but this significantly lengthens the order fulfillment time and discourages customers who wish to know the price of the ordered product immediately. The best solution is to introduce several size variants of the products and offer individual prices depending on the total dimensions chosen by the client. In such a scenario, customers are presented with clear prices for each pillow size, and the print shop receives files for printing, automatically generated by the software and adjusted to predetermined sizes.

Pillows in any shape are highly sought-after in the personalized product market. They carry significant emotional value, which allows for a much higher margin than products with lower levels of personalization. Therefore, even though creating such products with the Antigro Designer does not require an increase in labor compared to creating less customized products, it can yield much larger profits. Moreover, as this product is currently gaining popularity and there are still relatively few companies specializing in creating such highly personalized pillows, this is an opportune moment to steer your business in this direction and cement your position in the market before it becomes more crowded. 

Additionally, a factor contributing to custom-shaped pillows being an ideal product to introduce for sale is that it does not require high marketing investments. Their attractiveness allows for easy and inexpensive marketing activities such as proposing competitions to customers involving posting pictures or videos with the received pillow and tagging the company, thereby achieving its greater online visibility. Currently, for example, videos of animals and people reacting to receiving a pillow with their likeness are becoming increasingly popular. Such videos often go viral, allowing for almost free promotion of the product.